Swaddle Kids is a boutique children's clothing store with a carefully curated selection of modern apparel, shoes and accessories. We offer a comfortable and cool environment where kids can explore their personal style, shop confidently, and take the exciting step of getting their ears pierced.

Swaddle Baby was founded in 2009, built on the mission of bringing the highest quality products to parents through extensive research and testing. A premiere destination for gift registries covering everything a parent may need to clothe, nourish, nurture, and enrich their baby's bright beginning in life.

After joining the team in 2017, MacKenzie Whitt purchased Swaddle in 2020 with a new vision for the brand and shop. Maintaining the core values and foundation that our clients had grown to know and love was of upmost importance when re-branding to offer a more modern and elevated selection of baby and children's goods. 

In August of 2022, the company expanded and Swaddle Kids officially opened its doors! Swaddle now not only tailors for the little ones, but also provides a fun and inviting shopping experience for kids ages 6 to 12 years as well.

MacKenzie lives in Birmingham with her husband and three little boys, rocking the chaotic balance between work life and home life! You can catch her in the shop on almost any given day working with clients, "oo-ing and aw-ing" over someone's baby, or piercing someone's ears!

Be sure to visit us in store and check out our sister store, Swaddle Baby, offering sizes newborn to 5 years.